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AIIA Strategy
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The Australian Information Industry Association (AIIA) is the peak representative body and advocacy group for the ICT industry in Australia. For over 34 years it has been our mission to create a more favourable business environment for our members through our influence on government decision making, policy and legislation.

Our goal is create a "world class information, communications & technology industry delivering productivity, innovation & leadership for Australia” and our priorities are to:

  • Grow and Develop the ICT Industry
  • Drive the Digital Economy
  • Build Industry Capability.

Strategic Framework 2012-15

The AIIA Board has endorsed the Strategic Framework that will underpin the work of the Association through 2012-2015. A summary of the Framework is presented in the table below:

 

Priorities

Grow & Develop Industry

Drive the Digital Economy

Build Industry Capacity

Goal

A world class information, communications and technology industry delivering productivity, innovation and leadership for Australia

Focus

Exceptional Member Value

Industry Leadership

Operational Rhythm

Peak Performance

Outcomes

Vibrant eco-system

Differentiated services

Member driven SIG’s

Transformed online communications

New member programs & partnerships

Effective advocacy

Stakeholder engagement

Expert knowledge

Media profile & presence

Strong brand recognition

Respected industry events & forums

Membership retention & growth

Profitable programs (grants & sponsorships)

Reserves for association development

Appropriate governance

Active engagement of Members

Optimum investment of resources

Strong internal capabilities

Scorecard

Membership

Advocacy

Financial

Business

Measures

% increase in membership engagement YOY

% increase in membership YOY

% increase in member satisfaction YOY

% increase in AIIA website use

Credibility with stakeholders

# & significance of issues on slate

% of industry represented

# of vertical markets addressed

% increase in Klout score

% market awareness AIIA

P&L, BS & cash flow

ROI

% membership contribution

% programs contribution

Board, Committee & SIG Governance

Headcount

"Great place to work”

 

For more details, refer to the full Strategy document (PDF 5Mb).

 

 

 

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