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The digital economy in Australia
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Australian access and subscribers      

  • At the end of June 2010, there were 9.6 million active internet subscribers in Australia.
  • 92% of Australian internet subscriptions were non dial-up in June 2010.
  • 71% of Australian access connections offered download speeds of 1.5Mbps or greater in June 2010.
  • Mobile wireless (excluding handset connections) was the fastest growing technology in internet access, up 21.7% from December 2009.

Source: Australian Bureau of Statistics


Australia in Context

  • In 2006-07 BB speeds in OECD countries increased by 27%, while costs decreased by 16%.
  • There were around 309 million internet subscribers in OECD countries in 2006. This number has doubled in 6 years.·       
  • In 2006, OECD Europe accounted for 44% of OECD  Internet Subscribers, North America for 38% and OECD Asia and Oceania for the remaining 18%.
  • In 2007, Korea (94%), Iceland (84%) and the Netherlands (83%) had the highest share of households with home access to the internet.
  • In 2007, 64% of Australian households had access to the internet, above the OECD average of 58%. However, only 93.5% of Australian medium and large businesses were using the internet, compared to an OECD average of 95%.
  • In all OECD countries, elderly people are less likely to use the Internet than young people.
  • In most OECD countries, men are more likely than women to use the internet. However, this trend was reversed in the US, Canada and New Zealand.
  • Internet usage is lower for less educated individuals all the OECD, while internet penetration is the highest among high-income households.
  • In 2007, less than 55% of Australian businesses had a web-presence. This compares to an OECD average of 67%. More than 87% of Japanese businesses were on the internet. 
Source: The Future of the Internet Economy: A Statistical Profile. OECD, 2008.


E-retail

  • Online retail sales in the US alone reached US$175 billion in 2007 and are forecast to almost double to US$335 billion by 2012. (CSIRO/Forrester 2010).
  • In 2009, the internet contributed an estimated £100 billion, or 7.2% of GDP to the UK economy. Approximately 60% of the Internet economy is driven by consumption, a reflection of the UK’s strength in e-commerce. The UK is a net exporter of e-commerce goods and services, exporting £2.80 for every £1 it imports. (Boston Consulting Group, 2010) 
  • 32% of Australians have purchased retail items online. (Consumer Commerce Barometer).

E-Health
  • A 2007 US study (by the Centre for Information Technology Leadership at Harvard)  estimated that, if the necessary broadband was in place, the following could be avoided:
    • 850,000 patients transports between emergency departments
    • 40,000 transfers from prisons to medical centres
    • 387,000 transfers from nursing homes to health facilities
    • And a 19.7% reduction in unnecessary tests and trials using real-time video consulting and a 21.8% reduction using store and forward image transfer.
  • After recouping installation costs (5 years) net savings of approximately $US4.28 billion per year could be realised. If simple population relativity is applied, this equates to around $296 million per year in Australia. (Access Economics 2010)
  • One of the telehealth services currently reimbursed by Medicare is rural tele-psychiatry. Tele-nurse support has found to improve depression outcomes by 50% over the control group, who receives only medication. (Access Economics 2010).
  • Two-thirds of Australian radiology service providers use tele-radiology, including around 20% who send their images interstate for diagnosis (Access Economics 2009). This leads to improved productivity in over 75% of cases.
  • Around 2% of radiology images are now analysed by Australian radiographers who are employed overseas, so that their standard hours can overlap with Australia’s night hours. (Access Economics 2010).
 
The digital economy as productivity driver

  • In the US from 1998-2002, employment in communities with broadband was found to grow 1-1.4% faster than communities without it. So for a rural town with a population of 10,000, broadband would yield an additional 100-140 jobs. Broadband communities also showed increases in the number of businesses overall and in the number of businesses in IT-intensive sectors (MIT 2006). 
  • Proprietary research suggests that SMEs that are active online are more successful, are growing more quickly and are reaching wider markets than their peers (Boston Consulting Group, 2010).

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