Theme Background

The 2008 AIIA CIO event focused around ‘how not to sell to the CIO’ certainly hit the right spot with Australian IT solution providers, feedback from the event was extremely positive.

Just how easy is it to pick ourselves up and dust ourselves off after the GFC? Well this event looks beyond the GFC and focuses on the now and beyond tomorrow, join us as we address ‘Meeting CIOs New Expectations of ICT. We hope you join us on this journey of driving ICT at the forefront of Australia’s economic development.

ANZ CIOs have emerged from this crisis with new buying considerations; join our panel of high profile CIOs as they discuss their buying considerations for the remainder of 2009.

Attract Fruitful Engagements
As all ICT buyers are different, understanding their individual thought process is half the battle of ensuring a fruitful engagement. Our panel will reveal how they view ICT sellers, will the focus be on leveraging better deals or just making sure they make the right technology choices regardless of cost?

Beyond the Crisis
Pertinent questions will be addressed with real life experiences from ANZ CIOs. Competing for the mindshare of ANZ CIOs can be tough, make it easier for them to consider your organisation as a supplier by understanding their current focus.

- Many CIOs were forced to put off their initial IT strategy, but to what extent? Re-embracing and reigniting strategy seems to be the way forward from here on.

- The emergence of developments such as NBN, Social Networking, GreenIT, SAAS, Virtualisation and Cloud Computing etc.., brings new challenges and opportunities for CIO’s, how will these developments play a part in their future plans?

- What demands are being made internally of the CIO, and how do these affect their priorities – we know reliability, performance and integration are big determinants – but has this changed?

This forum will look at the technology as well as the business priorities in the CIOs agenda. On the business side of the agenda, we’ll unearth if cutting costs is still a focus to counteract this crisis.

Re-Ignite Your Sales & Marketing
Armed with this information, IT solution providers can tweak and tune their messaging and sales approach. Such insight will also re-ignite the sales and marketing department, enabling fresh ideas and a positive re-focus from marketing to CIOs with ‘no budget’ to CIOs that have a budget, but are focused on certain priorities.

Alignment between CIO priorities and IT solution provider’s sales & marketing department will deliver a fruitful return for both parties, use this event as a starting

Speakers

CIO Moderator: Linda Price, EXP Gartner

Emily Richmond-Jones. CIO, Sydney Opera House

Steve Godbee - A/NZ IT Integration Leader and CIO, IBM

Ian Harvison - CIO Komatsu

Event Take Homes
• Technologies that are not at the forefront of the CIO’s agenda
• True clarify of the CIO’s technical & business priorities
• A fresh take for marketing and sales teams to refocus their strategy and tactics
• Are Australian CIO’s feeling less of a global financial crisis pinch than US counterparts?

Submit a Question
Once you register, we encourage you to submit a question to our panel, due to time limitations three questions will be selected (note, your details will not be shared). If you want to ensure your question is answered, then please register for the event and ask it yourself!

Premium Sponsor
Ajilon

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