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AIIA Queensland 2012

During 2012 our major achievements for the year have been:

  • To build a strong and open relationship with the Queensland Government post the change in government in March (example of this was the Government choosing to partner exclusively with the AIIA on its pilot "ICT Careers Graduate Program" – an 18 month industry/government graduate program designed to foster enhanced skill development, enhanced understanding of both industry and public sector environments, excellent long term relationship building); 
  • To encourage more active participation in and engagement by the locally based membership and ‘AIIA community’ (an example of this was my decision to open the subcommittees to the entire membership, approximately 20-30 people responded to this by attending and contributing to the various subcommittee meetings throughout the year); 
  • To unify the ICT industry; and 
  • To reach outside of the ICT industry with our digital economy messaging, and create a bridge between digital innovation and various sectors of the economy (in particular the Qld Government’s 4 pillar economic sectors of retail, tourism, agriculture and resources)

Our special interest groups have focused on: 

  • Digital Economy
    • Increasing the awareness of the digital economy outside of ICT
    • Engagement with Government at all levels on the benefits and long term value of the Digital Economy
    • Engage with other industry bodies and encourage them to look to their members needs in relation to the digital economy
    • Position the AIIA as a trusted advisor on the Digital economy    
  • Cloud
    • Providing advice to the Government on its adoption of cloud computing  
  • Government Engagement & Procurement
    • Establishing regular lines of communication with key government stakeholders; 
    • Active participation in government processes to review procurement policies and arrangements; 
    • Researching the impact of the ICT industry in Queensland and comparing it to other Australian and international markets.  
  • Events
    • Aligning events to the above 4 key goals for the year, by being innovative and trying new themes with guest speakers, new formats, and expanding our audience/reach into the business community  
  • Industry Development & Membership
    • Engaging with the other ICT associations 
    • Managing the Sundowner events

We have held a number of successful key industry events this year including:

  • 9 Luncheons 
    • Key outcomes: 
      • Reinforcing the AIIA brand as the peak industry body 
      • Networking for members and their guests 
      • A platform for delivering our digital economy messaging to sectors outside of ICT through smart guest speaker choices 
      • A platform for the government to communicate updates throughout the ICT audit 
  • 4 Sundowner Member events 
    • Key outcomes: 
      • More active member participation and engagement 
      • Quality networking to create tangible business opportunity for members 
      • Created a forum for communicating outcomes of advocacy initiatives, local branch activity, messages from the Government etc 
      • Genuine member value 
  • State iAwards Gala Dinner 
    • Showcasing local excellence in innovation and promotion of ‘ICT good news stories’  
  • National Board & members event 
    • Positioned the AIIA brand as the peak industry body, by having the ICT Minister choose to make an AIIA event her very first public engagement, just hours after being sworn in by the Premier.  
  • CIO Breakfast 
    • This was a pilot event, attended by the QGCIO, CIOs of 8 Qld Government Agencies, 2 Local Council CIOs, 5 ICT industry CIOs, an international speaker on innovative business practice, and an experienced facilitator to guide the roundtable discussion. Huge success, everyone left asking when the next one would be held!   
  • Queensland events earned a total of $129,435 in sponsorship revenue and $180,812 in attendance revenue (combined total $310,247). This excludes the 5 ‘in kind’ sponsors throughout the year who provided the venue, food and beverages for those events.

Our member engagement initiatives/activities were:

  • Quarterly Sundowner events at which every new member is able to publicly introduce their business
  • Partnering table at monthly luncheons for new members, members whom may have become less engaged, and potential members.

In 2013 we plan to continue to build on the success of this year and our top 3 priorities will be:

  1. Continue to be the trusted advisor on Digital Economy/Digital Innovation to the government and to position ourselves as such with industry bodies in various economic sectors 
  2. Identify and promote case studies of businesses that are leaders or champions in their industry in the digital economy 
  3. Collaborate between Industry Bodies, all Levels of Government, Educational bodies and Innovators on the Digital Economy.

I would like to thank the hardworking Queensland committee, our volunteer minute-taker, our events co-ordinator whom has in particular worked above and beyond the call:

  • Jon O’Brien of Telstra, Deputy Chair
  • Ross McLeish of Optus, Treasurer
  • Michael Airton of Simient, chair of Government Engagement & Procurement subcommittee
  • Jim Barclay of Local City Council, chair of the Digital Economy & Cloud subcommittee
  • Jill Price of Skillsoft, chair of the Events subcommittee
  • Chris Eldridge, chair of the Industry Development & Growth Subcommittee
  • Ray Merlano of Data#3
  • David Lennon of Business Aspect
  • Sharon Schoenborn of Microsoft
  • Peter Ward of WardyIT
  • Paul Schlawe of Oracle
  • Bridget Murphy of Fujitsu
  • Chris Goldstone of Strategic Directions Group
  • Simon Williams of Oakton
  • Caitlin St Vincent-Welch of Avanade – minute taker
  • Steven Turner of Arinex – event co-ordinator

There were also approximately 20-30 other members who volunteered on the various subcommittees throughout the year. I would like to thank each and every one of those for their hard work and contribution.

It has not been an easy year in Queensland for a number of reasons. I believe the committee has excelled despite the financial constraints within the AIIA, the Queensland Government’s financial constraints, and vast changes that occurred within the political landscape.


Maree Adshead
Chair, AIIA Queensland

AIIA connects member companies in Queensland to a network of local contacts, events, information and business opportunities. AIIA helps Queensland-based member companies to achieve business success and growth.

AIIA’s interests and activities in the state are undertaken by our Queensland Committee, an elected group of representatives from AIIA member companies who work on a voluntary basis to assist the association and the ICT industry. With more than 40 members operating throughout the state, AIIA has a strong presence in Queensland.

Why you should be involved in AIIA

AIIA Queensland has put together an information brochure on AIIA membership that can be downloaded here.

For further information please contact Larissa Hansen, AIIA QLD Branch on P: 3226 2827.

AIIA in Queensland

  • Offers access to knowledge, advice, contacts and business opportunities to people in AIIA companies throughout Queensland.
  • Hosts a vibrant events program of business briefings, seminars and workshops, which provide insight into industry trends and technologies, valuable market intelligence and regular networking opportunities.
  • Provides unparalleled networking opportunities to help members build business leads and stay abreast of ICT issues and directions.
  • Presents a flagship series of CEO luncheons which connect AIIA member companies with Queensland Government ministers, politicians and policy makers and to the ICT vendor community.
  • Works with the Queensland Government to advocate policies that support the growth of the ICT industry in our state.
  • Supports our local industry through AIIA's national CollabIT initiative.


QLD Council -
Larissa Hansen, AIIA Queensland Branch, P: 3226 2827

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