Nikki Durkin (right) is a young entrepreneur who won the iAwards Start Up Company Category this year. However she didn't expect to have a stranger approach her in the Pitt Street Mall, Sydney last week asking 'Aren't you the iAwards winner for 99dresses.com?' but this AIIA staffer did nonetheless.
Pip Marlow (left) from Microsoft hosted Nikki at the iAwards Gala Dinner as category sponsor and was delighted to support such an innovative, fresh and unique online business.
99dresses.com is an Infinite Wardrobe of Free Fashion for women. Members can upload their quality, unwanted clothes into the Infinite Wardrobe and sell them to other members for a virtual currency called buttons. They can then spend their buttons on anything they want in the Infinite Wardrobe. No woman will ever have to wear the same thing twice!
Print to Page
Email to a Friend