The judging criteria set by Head Judge Alan Baxter are as follows:

• Uniqueness, technology and innovation, trendsetting = 20%
• Market potential, accessibility and reach, transparency and impact on quality of life, market share potential, and business and financial model/strategy = 25%
• Functionality and features, user requirements, compatibility and interoperability = 25%
• Quality and application of technology, contents and standards (ISO/CMM), product stability and reliability = 20%
• Presentation, organisation and clarity of submission = 10%

When preparing your entry, consider it as a business proposal. Aspects such as clarity, grammar and succinctness will all be noticed by the judges.

Make sure your answers directly correspond to each question and provide substantiation of your claims where possible.

In addition, keep the weightings of the judging criteria in mind and make sure that you put effort commensurate with the criteria weighting into your answers.

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