Marketing Benchmark Study
About the Marketing Benchmark Study

Marketing Benchmarking Survey

AIIA’s Marketing Benchmark Study Results Available

January 2009 marks the release of the AIIA’s Marketing Benchmark Study Results. Over 70 marketing and sales professionals participated in the study during the months of September and October 2008. The full report is available to purchase now featuring results, observations and recommendations.

What makes this study unique is that the respondents are Australian marketing professionals; many marketing studies in the marketplace have global respondents, not focusing on local needs and challenges.

In addition, this report isn’t just a list of results and graphs; it actually provides observations and recommendations on how to overcome challenging areas. It is also supported by the availability of 13 advisory reports offering advice and guidance on how to manage problem areas.

  • Uncover how Australian marketing professionals perceive their marketing function’s contribution to overall company goals
  • Find out which marketing metrics are challenging for marketing professionals
  • Discover how the CEO perceives marketing in general, and what do other departments think about marketing’s contribution to overall company objectives
  • Which marketing activity had 62% of respondents rating it as needs work and poor?
  • Are Australian marketing professionals satisfied with their budgets?
  • IIs sales responsiveness to marketing satisfactory overall? And are sales and marketing activities perceived as in alignment

 

To purchase the report click here.


To learn more about the study itself click here for more information


 
Additional Information

For more information on the Marketing Benchmarking Survey

Luli Adeyemo
Director
Best Case Scenario
Tel:  +61 (0)2 9319 1035 
Mobile:  +61 (0)415 209 334 
luli@bestcasescenario.com.au
www.bestcasescenario.com.au

About Best Case Scenario
Best Case Scenario offer strategic and tactical marketing and sales consultancy to organisations across Asia. Our practical insight into the day to day challenges faced by marketing professionals has been used as input into the AIIA Marketing Benchmark study. We welcome enquiries and comments regarding the study at any time.


For more information on the AIIA please email the Marketing team.

AIIA Marketing Manager Lisa Robey

AIIA's General Manager, Membership and Marketing Kelly Hutchinson